SAN FRANCISCO - Not long ago, Rich Silverstein and Jeffrey Goodby, the two co-principals of Goodby, Berlin & Silverstein here, foun" /> Goodby, Berlin & Silverstein Goes to Work on Its Growing Pains <b>By Daniel S. Levin</b><br clear="none"/><br clear="none"/>SAN FRANCISCO - Not long ago, Rich Silverstein and Jeffrey Goodby, the two co-principals of Goodby, Berlin & Silverstein here, foun
SAN FRANCISCO - Not long ago, Rich Silverstein and Jeffrey Goodby, the two co-principals of Goodby, Berlin & Silverstein here, foun" />
SAN FRANCISCO - Not long ago, Rich Silverstein and Jeffrey Goodby, the two co-principals of Goodby, Berlin & Silverstein here, foun" />

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Goodby, Berlin & Silverstein Goes to Work on Its Growing Pains By Daniel S. Levin

SAN FRANCISCO - Not long ago, Rich Silverstein and Jeffrey Goodby, the two co-principals of Goodby, Berlin & Silverstein here, foun

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The occasion was the shop’s 10th anniversary. The problem: As GBS had grown from a local – albeit hot – creative boutique to a $270 – million agency competing in the national arena, the fabric of the agency had changed. Those who joined for the opportunity to work on accounts that would surely win creative acclaim, more recently found themselves shackled by the very client demands they thought they were escaping.

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