'GOOD NEWS' INDEED: Is the Beer Half Full or Half Empty? It All Depends

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.





A recent Market Place column in The New York Times provided further evidence that Wall Street and Madison Avenue see the world in different ways. After discussing some disappointing earnings reports from major brewers, the article talked of prospects for a turnaround: ‘Of course, if Anheuser and Coors could find a way to reduce their phenomenal spending on advertising and promotion, that would be good news.’

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in