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BOSTON The California Avocado Commission has tapped a winner in its search for an agency to handle its U.S. public relations account, Select Resources International confirmed.
The Santa Monica, Calif., search consultancy said Interpublic Group’s GolinHarris in Los Angeles would handle the CAC’s PR account.
GolinHarris triumphed over two other finalists: WPP Group’s Burson-Marsteller and Ogilvy PR in Los Angeles.
“Bringing GolinHarris aboard to handle public relations for the CAC and Hass Avocado Board signals the beginning of a new epoch in our history,” said Mark Affleck, president and CEO of the CAC, in a statement.
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