Golf Icon Returns as Pitchman

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Images of brand namesake Ben Hogan highlight an up-coming national campaign from Greenberg Seronick O’Leary & Partners, lead agency for Ho-gan clubs and other golf products marketed by Spalding Sports Worldwide.

In one commercial, clips of Hogan competing some 50 years ago are intercut with black-and-white footage of contemporary champions Hal Sutton, Jim Furyk, Bernhard Langer and Justin Leonard.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in