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Proving that native advertising can travel just about anywhere, Golf Digest is launching its first native Web ad that will use Adobe's data to track the social conversation around next week's Masters tournament in Augusta, Ga., while promoting its analytics services.
The Golf Digest Social Hub uses real-time analytics from Adobe’s Marketing Cloud to collect and share data via three different widgets, which will also viewable on the magazine’s mobile site. The Golf Digest @ The Masters Twitter feed aggregates tweets from the magazine’s handle as well as its editors and 15 top golfers.
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