Goldstein’s New Post at MindShare Is ‘Missing Piece’

Last week’s promotion of Marc Goldstein from president of national broadcast and programming to CEO of MindShare North America completes the WPP Group media network’s two-year effort to build a U.S. management structure.

MindShare Worldwide CEO Irwin Gotlieb, to whom Goldstein re ports, had been running the U.S. operation on an interim basis. In recent months, however, Gotlieb has concentrated on global network issues. (He is also expected to lead GME, the umbrella company WPP is forming to oversee MindShare and sister shop Mediaedge:cia.)

Oversight of the U.S. agency was put in the hands of a three-person Office of the President, including Goldstein, president of operations Jean Pool and president of strategic planning Ray Simko. Goldstein will now lead that group and oversee a North American Management Committee that includes MindShare’s top U.S. executives and office heads from Chicago, Los Angeles, Atlanta and Canada.

“This region needs a CEO,” said Gotlieb. “It’s important when you have three people running the company that one be in charge. That was the missing piece.”

The appointment also gives one of the nation’s most respected buyers his first shot at running an agency. Goldstein, who has held top buying posts at major agencies for more than two decades, came to MindShare in November 2000 after running General Motors’ buying arm, Interpublic Group of Cos.’ GM Mediaworks, for seven years.

“My first responsibility is to make sure we grow, through existing clients, new clients or acquisitions,” he said.