Gold's Gym Taps Henderson for Franchisee Biz

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LOS ANGELES Gold’s Gym International has selected Henderson Advertising to handle advertising for its franchisees, the agency said.

The Greenville, S.C., independent shop was tapped following a review in which it beat out finalists Riester-Robb in Venice, Calif., and Dentsu’s Colby & Partners in Santa Monica, Calif. The account was previously handled in-house.

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