GoldPocket Campaign Pays Off for Holland Mark

Holland Mark Edmund Ingalls is breaking a nationwide multimedia campaign for GoldPocket Interactive, the producer of a new online game show that can host more than 2 million players competing for a weekly cash prize of $1 million.
Holland Mark, Boston, is handling both creative and media chores. It recently added the assignment following a review of undisclosed agencies. The agency was invited to pitch by Kim Colombi, director of marketing at GoldPocket, who had previously worked with Holland Mark as a client during her tenure at Fidelity Investments’ Institutional Services Division.
Spending over the next four weeks will be close to $15 million, Colombi said.