Golden Corral Salutes America’s Military

DALLAS The Richards Group released a public service announcement this week featuring former Senator Bob Dole for Golden Corral, the shop said.

In the 30-second spot by the Dallas agency, Dole appears before a backdrop of the American flag to announce that the Disabled American Veterans and Golden Corral will be serving a free buffet dinner to all active and retired members of the U.S. armed forces on Nov. 10, Military Appreciation Night.

Dole concludes the spot with, “You’ve served honorably, now somebody wants to serve you. Please join us.” The phrase, “Saluting America’s military,” completes the PSA.

The family restaurant chain has served a free dinner on Military Appreciation Night for the last three years; last year General Norman Schwarzkopf was the spokesperson.

The Richards Group has handled work for the Raleigh, N.C.-based client since 1996. Golden Corral spent $15 million on advertising last year, according to Nielsen Monitor-Plus.