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SAN FRANCISCO – The $6-million Aqua Vie Beverage account has evaporated into a $190,000 liability for Goldberg Moser O’Neill here. The ad agency has filed suit against the new age water company charging it with breach of contract.
Julia Burks, office manager for Aqua Vie, characterized the action as a ‘bogus suit. We’re not concerned,’ she said. ‘It’s just a breakdown in communications. We’re a young company moving toward a national ad campaign. We were just exploring who had what to offer and we just determined that GMO, while we think it is a great ad agency, wasn’t what we needed.’
In the suit filed in S.F.
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