Going Places

If there is such a thing as fear of flying, it seems to have nothing to do with Web surfing. According to Nielsen NetRatings, Milpitas, Calif., and Harris Interactive e-CommercePulse, Rochester, N.Y., Americans spent $1.2 billion this past January booking airplane flights online. The figure is significant because it accounts for almost a third of all U.S. e-commerce transactions. Most people did their shopping at travelocity.com, followed by sites for Southwest, Expedia, Priceline and Delta. But in a sign that user eyeballs might not always translate into cash transactions, travelocity.com only placed 5th among top travel sites last week in number of unique users, according to Reston., Va.-based PC Data Online.