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After battling to capture the Caribe Royale hotel’s marketing business, Bohan Carden & Cherry must now win a war.
The Nashville, Tenn., agency defeated E.B. Lane & Associates of Phoenix and two undisclosed shops in Birmingham, Ala., and Chicago in a September review to land the advertising account of the resort and convention center. South Florida’s hospitality industry went into a tailspin soon thereafter.
“If anybody can revive business in this environment, it’ll be a miracle up there with raising people from the dead,” said Scott Flexman, director of sales and marketing for the Orlando, Fla.-based
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