Goddard Joins Hill, Holliday

Stacia Goddard has been named executive vice president, managing director of relationship marketing, a growing discipline in the New York office of Hill, Holliday, Connors, Cosmopulos.

Goddard’s position is a new one in the office, which employs about 130 people. Her responsibilities include overseeing business development for direct response, database management and interactive consulting. She will oversee about 16 people and spearhead the growth of the integrated business model.

Goddard said she was drawn to Hill, Holliday by the agency’s philosophy of having integrated services under one roof, rather than being strictly an ad agency aligned with other specialized shops.

“A lot of agencies can pick up the phone and call all kinds of troops, which provide any number of services,” Goddard said.