Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

250

Agency and client executives who were asked in a survey by The Creative Group: “What is the funniest or most embarrassing mistake you have ever heard of someone making while working on a client’s advertising or marketing campaign?” Among the answers: “The presenter called the client by a competitor’s name.” “A zero was added to a million- dollar giveaway by mistake.” “The word ‘America’ was misspelled in the headline of a client’s ad.” “We recommended a spokesperson who was dead.” “We didn’t recognize the client’s president when he was in the building.” “An account executive thought he had put the phone on mute—but had not—and was talking about the client.” “A co-worker sprayed the presentation board with insecticide instead of adhesive.” “I heard of someone who dropped an X-acto knife on her foot but was too busy to stop and take it out.”

1

Days after announcing “Sports Criminals Night” that St. Louis minor-league baseball team the River City Rascals canceled the promotion. “Our intent wasn’t to honor or celebrate any criminal acts that were committed or alleged by a professional athlete, and was actually an attempt to identify how the media has changed in recent years as a result of these incidents,” a Rascals rep said in a release. “We apologize to anyone who was upset by this planned night.”