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$135 – Amount of the fine Mike Smith, a courier in Australia, had to pay recently after being ticketed for not being in control of his automobile while trying to unwrap a Subway sandwich. But the food chain came to the rescue, paying the fine for the 24-year-old and making him the center of its new ad campaign.

6 – Cans of Dr Pepper given to a gunman who took two U.S. Postal Service employees hostage last Wednesday in Lakeside, Calif.,

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