GM's CUV Ads Stress Choice

Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Mullen is launching a $20 million national campaign for General Motors’ Certified Used Vehicle program this month with offbeat advice on the difference between good and bad decisions.

The effort includes radio spots breaking at the end of this month and newspaper and magazine ads breaking in July and August.

Print ads take a humorous approach in demonstrating people making right and wrong decisions.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in