Gmo Offers 'ingredient Branding' In New Campaign For Cisco Systems

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Goldberg Moser O’Neill here has launched a new branding campaign for longtime client Cisco Systems, San Jose, Calif. The ads are designed to remind average consumers and business decision makers that Cisco equipment is found inside many Internet carrier networks. The tagline is, “The network works. No excuses.”
“This is the company that really helped to create what we know as the modern Internet system,” said Fred Goldberg, chief executive officer and principal of GMO.

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