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Client Chooses Print, Outdoor; Shop Also Taps TBWA/C/D’s Avery
SAN FRANCISCO–For most people, computer hard drives are not the most scintillating subject.
A new campaign from Goldberg Moser O’Neill for data storage firm Quantum, however, may make some people ponder whether their computer’s memory is ready and reliable.
The estimated $3-5 million effort, which launched this month in The Wall Street Journal, is the Milpitas, Calif., company’s first major branding effort, according to Jim Noble, group creative director at GMO, San Francisco.
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