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NEW YORK General Motors intends to spend $40-50 million a month on ads while the company is in bankruptcy, according to top GM marketer Mark LaNeve.
The auto giant filed for Chapter 11 protection on June 1 and plans call for the company to reemerge in a slimmed down version in 60-90 days.
A GM rep confirmed that LaNeve commented on the company’s bankruptcy phase ad spending during an interview on Thursday’s online car program Autoline After Hours.
LaNeve also said ad outlays on a per-unit basis would be roughly in line with both pre-Chapter 11 levels and projected spending through the rest of the year after the company resumes normal operations.
Furthermore,
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