NEW YORK--General Motors is mounting a major cross-divisional offensive for the California market that includes a $25-million advertising campaign via D'Arcy Masius Bent" /> GM rolls out 'Value' campaign <b>By Fara Warne</b><br clear="none"/><br clear="none"/>NEW YORK--General Motors is mounting a major cross-divisional offensive for the California market that includes a $25-million advertising campaign via D'Arcy Masius Bent
NEW YORK--General Motors is mounting a major cross-divisional offensive for the California market that includes a $25-million advertising campaign via D'Arcy Masius Bent" />
NEW YORK--General Motors is mounting a major cross-divisional offensive for the California market that includes a $25-million advertising campaign via D'Arcy Masius Bent" />

NEW YORK–General Motors is mounting a major cross-divisional offensive for the California market that includes a $25-million advertising campaign via D’Arcy Masius Bent" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

GM rolls out 'Value' campaign By Fara Warne

NEW YORK--General Motors is mounting a major cross-divisional offensive for the California market that includes a $25-million advertising campaign via D'Arcy Masius Bent

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Today GM is scheduled to announce the California Value Selling Initiative, an extensive pricing and sales training program, which the company hopes will give Californians a reason to step into GM dealerships again. “We have lost an entire generation to the imports,” said Frank Halvorson, a dealer with Prospect Motors Inc.

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