GM Planworks Adds Dinkins

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Responding to General Motors’ increasingly aggressive efforts to woo multicultural customers, GM Planworks has hired Traci Dinkins, former Spike DDB associate media director, as diversity group director, a new post.

Dinkins, who left the Omnicom Group multicultural agency in May and joined Planworks last week, will run the Publicis Groupe shop’s Diversity Center of Expertise, whose staff of eight coordinates media plans with GM’s in-house Diversity & Growth Markets group.

Dennis Donlin, president of GM Planworks, which handles General Motors’ $2.9

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