GM Filing Echoes Through Media World

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK General Motors’ move to file for bankruptcy protection today — the troubled automaker claims $82.3 billion in assets and nearly $173 billion in debts — will have a far-ranging impact on the global agency and marketing landscape, which has grown to depend on the Detroit giant for voluminous expenditures in measured media and promotions of every kind.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in