GM Extends OnStar Stories Into 'Documercial'

CHICAGO General Motors is expanding its OnStar television campaign that depicts people’s use of the driver-assistance service into a 30-minute “documercial” to air on several cable networks.

The effort, entitled “Tales From the Road,” will begin airing on HGTV, The Food Network, Discovery Channel and TLC beginning Nov. 8. The work tells the stories of real-life OnStar subscribers, such as Geraldine Felax who used OnStar to call for emergency help to rescue her husband, Sam, who was trapped under a tractor.

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