DALLAS GlobalHue’s latest Dodge spot targeting Hispanics will air in English and Spanish beginning Nov. 15, the client said.
The Auburn Hills, Mich.-based automaker introduced its general-market and multicultural spots for the 2004 Dodge Durango at its headquarters today. Interpublic Group’s GlobalHue is the Chrysler Group’s multicultural agency; BBDO in Detroit handles general-market work.
The campaign aims to portray the new Durango as a combination of “capability and refinement,” the company said. The spots will run during sports, prime-time and late-night programming on broadcast and cable networks.
GlobalHue’s
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