'Global Warming' vs. 'Climate Change'

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Though the terms “global warming” and “climate change” are used interchangeably, a survey suggests the former resonates more strongly with consumers. In polling by The  Mellman Group for the American Security Project, 43 percent rated “global warming” as a “very serious” threat. When “climate change” was used instead, 39 percent called it a very serious threat. And while 46 percent strongly agreed that “global warming” is caused by human activities, 40 percent said the same about “climate change.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in