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NEW YORK The Ritz-Carlton has chosen 10 agencies that will present credentials next week at parent company Marriott International’s Chevy Chase, Md., headquarters, sources said.
Agencies vying for the $10 million account will each get an hour to present credentials, chemistry and strategic thoughts to client executives, sources said. The client will then choose up to five finalists for a creative assignment, according to the request for proposal.
The Ritz is looking for an agency with experience in the luxury marketplace, according to the RFP.
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