GlaxoSmithKline Explores Possibilities

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NEW YORK — GlaxoSmithKline has asked its roster agencies how they would achieve marketing efficiencies if given more money, according to a preliminary questionnaire.

The pharmaceutical company is reviewing roster shops for a possible global consolidation of creative work on ads pitching its drug brands to consumers and health-care professionals. Roster agencies include Grey Worldwide, Ogilvy & Mather, McCann-Erickson and Messner Vetere Berger McNamee Schmetterer/Euro RSCG.

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