Glamsquad Expanded On-Demand Beauty Services to CVS to Reach Gen Z

CEO Amy Shecter discusses selling the brand’s original beauty products and pop-up service bars in stores

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Glamsquad has earned the “Uber of beauty” reputation by offering on-demand hair, nail and makeup services from beauty professionals since launching in 2014. While speedy, in-home styling sessions have been a draw for its core customer, women 35 and up, the online DTC brand did the opposite of what it’s known for to reach Gen Z—it went brick-and-mortar.

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