Challenger Brands

Glamsquad Expanded On-Demand Beauty Services to CVS to Reach Gen Z

CEO Amy Shecter discusses selling the brand’s original beauty products and pop-up service bars in stores

Glamsquad CEO Amy Shecter discussed new CVS partnership at Adweeks Challenger Brands summit with departments editor Ko Im, who received a live manicure at the Challenger Brands Summit.
Glamsquad CEO Amy Shecter discussed new CVS partnership at Adweek's Challenger Brands summit with departments editor Ko Im, who received a live manicure at the Challenger Brands Summit. Sean T. Smith for Adweek
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By Ian Zelaya

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Glamsquad has earned the “Uber of beauty” reputation by offering on-demand hair, nail and makeup services from beauty professionals since launching in 2014. While speedy, in-home styling sessions have been a draw for its core customer, women 35 and up, the online DTC brand did the opposite of what it’s known for to reach Gen Z—it went brick-and-mortar.

Onstage at Adweek’s Challenger

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ian.zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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