Girlfitti Joins Crayola at Mcgarrybowen

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CHICAGO Independent agency mcgarrybowen has added to its Crayola advertising account, according to the shop.

The New York agency will handle advertising for a new toy, Girlfitti, a line of products for girls. Advertising, which is already in production and scheduled to roll out in October, will feature Emma Roberts of Nickelodeon’s Unfabulous.

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