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Specs
Who Emmett Shine (l.), founder; Dan Kenger, digital creative director
What Digital creative agency
Where New York offices
Freelance designer Emmett Shine founded Gin Lane Media so a client would take his requests for payment more seriously. He named the impromptu company after a boulevard in his hometown on Long Island, N.Y., adding “Media” to sound more important. He got paid, and a startup was born. Now, his 25-person team—all under 27 years old—creates and installs interactive retail bells and whistles for the likes of J.Crew,
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