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Looking to bolster its presence on the Web and in other new media venues, Gillette Co. has begun a search for a lead interactive agency.
The Boston-based shaving products and personal care company has neither a lead interactive agency nor a corporate Web site, although some of its business units operate sites, said Eric Kraus, a Gillette representative.
“We are looking to have an interactive presence,” Kraus said. “We have had meetings with some agencies.” Kraus declined to elaborate on the assignment or identify the shops being considered.
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