NEW YORK--The Gillespie Organization of Princeton, N.J., has been tapped for the launch of an environmentally friendly anti-freeze from Safe Brands Corp." /> Gillespie will roll out Sierra 'safety-freeze' <b>By M.H. Moor</b><br clear="none"/><br clear="none"/>NEW YORK--The Gillespie Organization of Princeton, N.J., has been tapped for the launch of an environmentally friendly anti-freeze from Safe Brands Corp.
NEW YORK--The Gillespie Organization of Princeton, N.J., has been tapped for the launch of an environmentally friendly anti-freeze from Safe Brands Corp." />
NEW YORK--The Gillespie Organization of Princeton, N.J., has been tapped for the launch of an environmentally friendly anti-freeze from Safe Brands Corp." />

NEW YORK–The Gillespie Organization of Princeton, N.J., has been tapped for the launch of an environmentally friendly anti-freeze from Safe Brands Corp." data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

Gillespie will roll out Sierra 'safety-freeze' By M.H. Moor

NEW YORK--The Gillespie Organization of Princeton, N.J., has been tapped for the launch of an environmentally friendly anti-freeze from Safe Brands Corp.

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According to sources who also pitched the account, billings for the national launch of the brand, which is called Sierra, will be $10-20 million.
In winning the account, Gillespie beat out Bozell and incumbent agency The Scott Anderson Group, both of Omaha, Neb.
Sierra is the first product to be launched by Omaha-based Safe Brands, a division of Warren Distribution.

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