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BriteSmile, a retail chain offering tooth-whitening services, has awarded its estimated $8-10 million advertising account to Gardner, Geary, Coll & Young here, according to sources.
BriteSmile, previously known as Ion Laser Technology, is the only U.S. retail chain devoted to tooth-whitening services. It has distributed its namesake brand products to dentists for years, but only for in-office use.
GGC&Y won the business in a review that included Ogilvy & Mather, Los Angeles, and Saatchi & Saatchi, San Francisco, said sources.
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