Getting Teflon and DuPont to Stick Together

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

NEW YORK A sweet, cheerful cooking show host becomes a raging harpy all because her muffin pan lacks Teflon in Ogilvy & Mather’s first spot for DuPont since the chemical giant consolidated its $68 million account in May.

The goal of the 30-second TV commercial, which began airing this week on network and cable, is to join Teflon and its maker, DuPont, in the public mind, said John Seifert, a managing director at New York-based Ogilvy who worked on the ad.

“One



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in