German Media Shops Allies With Ayer

DUSSELDORF – The German media guru and founder of Mediahaus Stroebel/Dusseldorf, Juergen Stroebel, will cooperate in the future with Media Satel Gesellschaft fur Media Planung und Einkauf mbm/Hamburg. The pair are well suited as Media Satel, part of Ayer’s European group, offers Stroebel a long sought-after international alliance, and Ayer’s chairman, Rolf Homann, has been looking for a new chief executive for some time. A merger or an exchange of shares is not planned for the moment, but is not being ruled out.
Copyright Adweek L.P. (1993)