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ATLANTA At least two agencies have advanced in Georgia-Pacific Building Products agency search, sources said.
A pair of Charlotte, N.C. shops, Loeffler Ketchum Mountjoy and PriceMcNabb will vie for the primarily business-to-business account, said sources. Client director of marketing services Chris Beyer said there were other agencies under consideration, but declined to name them.
The Atlanta-based client spent about $1 million on advertising in the last year, according to sources. Nielsen Monitor-Plus lists ad expenditures at less than $500,000 for the first three quarters of 2003, down from $4 million in 2002.
GPBP
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