Geoff Cottrill, Converse

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Photograph by Allison Cottrill

Geoff Cottrill, whose name is synonymous to many with digital marketing, says he draws much of his inspiration from a decidedly pre-Internet document: The 1913 Converse Catalog.

One passage in particular has resonated: “Our company was organized in 1908 fully believing that there was an earnest demand from the retail shoe dealer for a rubber shoe company that would be independent enough not to follow every other company in everything they do.”

It’s safe to say Cottrill has followed that directive.

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