Genzyme Division Taps McKay Fried

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BOSTON-McKay Fried & Partners here has picked up an advertising and public relations assignment from a newly formed unit of Genzyme Corp., a biotechnology company in Cambridge, Mass.
The agency has been retained by Genzyme Tissue Repair to handle the introduction of Carticel, a procedure soon to be marketed as an alternative to some current types of knee repair surgery.
The procedure is in the final stages of the federal regulatory approval process.

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