General Mills Launches a Closed U.S. Creative and Content Agency Review

Includes McCann and Saatchi & Saatchi

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Multinational food manufacturing giant General Mills has launched a comprehensive review affecting all of its creative and content agency relationships in the United States. The company, which includes such brands as Cheerios, Yoplait, Quaker Oats, Häagen-Dazs, Betty Crocker, Annie's and more, is one of America's largest single advertisers.

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