Geico’s Cavemen Hit the Big Screen

NEW YORK Geico’s cavemen have attained silver-screen status. Cinema advertising company Screenvision and Horizon Media have partnered to deliver a two-minute spot set to debut during Screenvision’s national digital pre-show, marking the first national cinema foray for the auto insurance company.

The long-form ad bows this month as part of Screenvision’s annual SCREAMvision, a Halloween-themed digital pre-show. Geico’s lead creative shop is The Martin Agency, and that shop has crafted most of the work featured in the popular cavemen series. The cinema effort, however, was crafted by the client’s in-house team.

In the cinema clip, three cavemen occupy a luxurious high-rise apartment, serenading women with “Everything Happens to Me,” a song popularized by Frank Sinatra in the 1940s. The advertisement is intended to drive traffic to www.cavemanscrib.com, an interactive Web site showcasing the cavemen in a bachelor pad.

“Having a prestigious advertiser like Geico recognize the power of our digital pre-show speaks volumes to the value that we present marketers in maximizing the potential of their brands through the cinema platform. From long-form content to traditional spots, Screenvision’s digital pre-show offers marketers a number of impactful ways to reach the coveted, movie-going demographic,” said Michael Chico, evp, sales and marketing at Screenvision, in a statement.

Bill Brower, Geico’s director of marketing, added: “[This] is a great niche venue to showcase our award-winning creative and reach the engaged movie enthusiast.”