LOS ANGELES Farmers Insurance has issued requests for information in the review for its creative and media business — and keeping pace with Geico is a top priority for the company moving forward, per sources.
Despite a big boost in ad spending from about $50 million just a few years ago to $160 million in 2007, Farmers is feeling the heat from Geico, which last year spent more than $500 million in domestic measured media, according to sources.
Farmers
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