Gearon Touts Tufts' 'Plan' in TV Push

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BOSTON Gearon Hoffman shifts gears in its latest TV campaign for Tufts Health Plan.

A quartet of 30-second spots breaking this week uses the umbrella theme “I have a plan” to stress individual empowerment. The commercials present average people who take control of their medical situations (fighting diabetes and cancer, getting through a high-risk pregnancy, working back into shape) thanks to Tufts.

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