Gearon Hoffman Wins Jogbra; Client Weighs Changing Name

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Gearon Hoffman has leveraged its sports apparel experience and track record for building brands to win a $2-3 million creative assignment from Champion Jogbra in Burlington, Vt.
The Boston shop was selected after a review of undisclosed agencies. It is believed that midsized shops in Boston and New York with at least some sporting-goods background participated in the pitch.
Ammirati Puris Lintas in New York, which handles media buying for Jogbra parent Sara Lee, will continue to place media for Jogbra.
The client “parted ways” with creative boutique Brash in North Salem, N.Y.,

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