Gearon Adds Seagram Brands

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Gearon Hoffman has picked up additional work for The Seagram Spirits & Wine Group, a longtime client.

The Boston agency recently won creative chores for the beverage giant’s coolers, mixers and ginger ales. Those brands had previously been assigned to DeVito/Verdi, New York. Though spending was not disclosed, the budget is expected to be about $5-6 million this year, sources said.

The products generated little if any advertising last year; spending was about $2 million in 2000, according to CMR.

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