GE Gazes at Its Wondrous Inventions Through the Eyes of a Child

Inside BBDO's lovely ad

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

IDEA: Here's one little girl who's going to lose her mind on Take Your Daughter to Work Day. The 6-year-old narrator of GE's striking new 60-second ad weaves fantastical stories of otherworldly inventions her mother is working on. But it turns out it's all true—underwater fans, talking airplanes, miniature hospitals—because her mother works at GE.

"One page from the brief really stood out," said BBDO art director Eric Goldstein. "It was a quote from [GE CEO] Jeff Immelt that said, 'We want to tell the world about the magic and wonder of what we do.'



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in