GE Gazes at Its Wondrous Inventions Through the Eyes of a Child

Inside BBDO's lovely ad

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IDEA: Here's one little girl who's going to lose her mind on Take Your Daughter to Work Day. The 6-year-old narrator of GE's striking new 60-second ad weaves fantastical stories of otherworldly inventions her mother is working on. But it turns out it's all true—underwater fans, talking airplanes, miniature hospitals—because her mother works at GE.

"One page from the brief really stood out," said BBDO art director Eric Goldstein. "It was a quote from [GE CEO] Jeff Immelt that said, 'We want to tell the world about the magic and wonder of what we do.'

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