GE Gazes at Its Wondrous Inventions Through the Eyes of a Child

Inside BBDO's lovely ad

IDEA: Here's one little girl who's going to lose her mind on Take Your Daughter to Work Day. The 6-year-old narrator of GE's striking new 60-second ad weaves fantastical stories of otherworldly inventions her mother is working on. But it turns out it's all true—underwater fans, talking airplanes, miniature hospitals—because her mother works at GE.

@nudd Tim Nudd is a former creative editor of Adweek.
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