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NEW YORK Gatorade today filed a lawsuit claiming that Coca-Cola-owned Powerade has deceived consumers with several false claims about its ION4 sports drink.
In the ads, Powerade is called an “upgrade” over PepsiCo’s Gatorade, which said the claim is untrue and unsupported by science.
Powerade debuted its “The complete sports drink” ad campaign last month. Coke has been positioning the No. 2 sports drink as superior because it has calcium and magnesium. Its ad copy includes the messaging: “Don’t settle for an incomplete sports drink.”
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