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BOSTON Hill, Holliday, Connors, Cosmopulos today said it has added the advertising account of user-created content portal Gather.com.
The scope of work for the Boston-based Interpublic Group shop here includes online and offline creative development and media chores, as well as viral marketing efforts. The work will launch in late summer.
“We wanted our launch to reflect Gather.com’s value as an online social platform for users to share and comment on their varied interests,” said Tom Gerace, Gather.com
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