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NEW YORK The Gap’s latest campaign, which reunites the clothier with photographer Annie Leibovitz, arrives as the San Francisco company, long struggling with sluggish sales, names a new chief executive.
Seeking a boost, the work by Laird + Partners features black-and-white Leibovitz photos of celebrities, both world-famous and relatively obscure, showing off the company’s fall line.
“They’ve never done a range of classic items that have been updated,” said Trey Laird, president and ecd of the New York independent agency.
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