Gap Teams With Leibovitz for Print

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK The Gap’s latest campaign, which reunites the clothier with photographer Annie Leibovitz, arrives as the San Francisco company, long struggling with sluggish sales, names a new chief executive.

Seeking a boost, the work by Laird + Partners features black-and-white Leibovitz photos of celebrities, both world-famous and relatively obscure, showing off the company’s fall line.

“They’ve

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in