Gap “Talk to the Moose”

When I first saw the new cheerleading-themed Gap campaign from Crispin Porter + Bogusky, my inclination was, as our very own ad critic Barbara Lippert suggested, to immediately turn down the volume on my TV. Loved the non-denominational  take on holiday cheer, and props to the copywriting and choreographing. But I’m not a fan of all that screaming or cheerleaders for that matter (except indestructible ones like Claire from Heroes, of course). Yet, give me a similar spot with a bunch of attitudinal young girls and Gap’s snagged me. Probably wouldn’t appreciate it quite so much if my snotty, spoiled kid was demanding a new sweater with an ear-piercing scream in real life, but in this ad I absolutely love it. Wonder what the boys will do next. WIll they be able to pull off the same spunk with as much style? –Eleftheria Parpis